Charter Itinerary is an industry-leading yacht charter software platform streamlining luxury yacht operations from itinerary planning to booking management for brokers and yacht crew.

Charter Itinerary faced a distinctive branding challenge, aiming to strike a balance between projecting itself as a cutting-edge SaaS technology company with ambitions to digitise the luxury yacht charter industry, whilst also firmly grounding itself in the realms of premium leisure and aspirational yachting culture. This duality needed to be visually comprehensible to Charter Itinerary's diverse network of stakeholders, spanning yacht brokers, captains, charter managers, and ultra-high-net-worth clientele. The brand underwent a transformation, shifting from a rudimentary startup-focused identity to a more sophisticated system that fosters trust and integrates seamlessly into established luxury maritime ecosystems.

The objective was to equip the business with the visual and strategic tools necessary to capture greater market share in the competitive yacht charter software space -positioning them to serve 80+ charter companies including 9 of the world's 12 largest superyacht operators, and establishing Charter Itinerary as the definitive industry standard for luxury charter operations.

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