Coppersmiths Rum Co. is an independent UK-based rum brand challenging traditional spiced rum conventions with modern, versatile flavour profiles designed for contemporary drinking occasions.

Coppersmiths required a comprehensive go-to-market identity that could establish credibility within the highly competitive rum market whilst differentiating itself as an innovative challenger brand. The brand needed to appeal to both rum enthusiasts and newcomers to the category, cutting through established market conventions and heavy nautical-themed positioning that dominates the traditional rum landscape.

The objective was to create a simple yet robust brand framework capable of supporting Coppersmiths' unique market proposition - building in strategic flexibility to accommodate new flavour combinations and product extensions that would become the company's distinctive competitive advantage in an increasingly crowded spirits market.