Get Invested is a campaign intended to promote the value of retail investor inclusion to retail investors and to the big institutions.

With PrimaryBid firmly at the helm of retail inclusion in the UK, we wanted to build a brand that sat outside of our regular which we could use to promote and inspire movements within the industry without causing confusion with our existing brand equity.

We wanted to create a brand that was youthful and contemporary - unlike a lot of campaigns around this subject matter that have been published before. The suite of assets would begin with invites and events and progress to OOH and online campaigns, all centred round an online hub, giving the campaign both organic and targeted reach opportunities.

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