Modoyo, formally known as N.A.G (No Assholes Gaming) Studios, are a Swedish gaming studio revolutionising innovative game-play whilst tackling the toxic issues within their industry by focusing on a supportive studio culture.

Over-expectation, under-representation and enforced-isolation are known issues in the gaming world. Peter and his fellow co-founder, Niklas, wanted an identity that captured their inclusive studio and welcomed a wider eclectic talent pool to help create their first triple AAA game.

From renaming the ambitious studio to giving them a visual voice, a strategic journey fully transformed how Modoyo interface with the world, and how they communicate to their industry that it's time for real change.

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