Alongside the brand refresh, PrimaryBid were in desperate need for an updated website. Since the company's inception, the offering had evolved to include a variety of different products, along with additional services which sat outside of the app and online platform that the original website was built to promote.

With this in mind, we also needed to be prepared for any future changes to the business by building a site that could grow and evolve. We begun with a complete narrative rethink, creating a whole new site map with the assistance of the wider company to better convey our business as it stood at the time.

We decided on building on the Webflow platform, to optimise self-serve for other teams who needed to interface with the site, and also give our design team as much control over the visual storytelling as possible.

With the help of a Webflow agency the site was completely reimagined to be modular in construct, borrowing from the styles that were simultaneously being set by the updated brand. The two projects evolved to completion simultaneously, allowing us to roll out a full suite of updated brand visuals across multiple touch points.

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