Following a year building a following on social media, Tom saw the inherent value of creating a personal brand that would allow him to formalise his offering and develop more brand partnerships.

Tom isn’t your typical chef. Tom’s approachable nature meant his brand could be dynamic, fun, with definite room for play. We derived the brand proposition ‘Kitchen Conviviality’, where spontaneity and genuine connection add to the emotion of the perfectly relaxed atmosphere.

Tom emphasises through his work attention to detail and commitment to quality. With an ethos of simplicity, it’s about doing the important things right. Therefore it was key that the brand aesthetic had an air of a modern classic: simple yet considered.